Advertising free months with purchase satisfies viewers’ desire for a bargain.Ĭlaire La Greca, Head of Marketing and Communications at Melbourne International Film Festival, has witnessed the power of free’s ability to monetize audiences first hand.Get them hooked with a free video or the ability to watch the first few minutes of anything on your site. Limited free content provides an easy entry point for on-the-fence viewers.Free trial periods give a taste of what you have to offer and give you the chance to showcase your value.They take it one step further by offering a variety of rewards programs to cater to movie lovers from all walks of life. By offering different price points for everyone, from the bingers to those just tuning in for the shorts, Doc Edge boosts revenues by casting a wider net to draw in viewers from every budget.Įncourage engagement with a rewards program that unlocks hidden content, invites to exclusive events, or promo codes and incentivises users to make referrals to friends and colleagues.Įvent Cinemas’ program, Cinebuzz, merges the in-cinema and online experience to reward members with perks like free popcorn, exclusive events, special screenings, and discounts. Take New Zealand-based, Oscar-qualifying documentary film festival, Doc Edge, for example. Multiple subscription price points cast a wider net to attract a variety of potential subscribers. Maximize your SVOD earnings and reduce churn with these tips.
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